The biggest difficulty that you will be challenged with when starting with your online coaching journey is:
#1 – To know how exactly social media for client attraction works,
#2 – and actually doing the “marketing and sales” activities consistently for long enough, so you can achieve predictability with your client enrolment.
The simplest answer that I have for your right now to explain to you how social media client attraction works is to introduce you to these 3 things:
⭐ Social media networking
The first step to getting your first online coaching client is going to be to master social media networking.
Your potential clients already exist and congregate in certain online places where they are already seeking solutions to their problems – Facebook/LinkedIn groups, they follow IG or TikTok competitors of yours.
If you visit those places, engage with them there, and send them a friend/connection request or interact with them – so they visit your profile, learn more about you, follow you/accept your friend request, you will be expanding your network of potential clients.
By making manual networking connections you will be expanding your audience/following, so more people will start seeing your content pieces, and you will also be able to welcome them in your network with the introduction welcome message, and with that strike/create authentic private DM conversations with them (more about conversations in step 3)
⭐ Content creation
You will speak out your message through the content you create and publish on social media (written posts, video reels, stories, going live, E-mail newsletter, etc.)
Posting content consistently nurtures your audience and gets them familiar with who you are, what is that you do, what can you help them with, and what are your methods through which you do that.
At the end of your content pieces you will also position “CTA – Call to action” that will ask them to take action (comment below, DM you, book a call with you)
⭐ Conversations
Networking with potential clients online and creating content pieces will drive text conversations (DM, E-mail, in comments).
Doing these conversations you will be asking questions and learning about your prospects’ desires and challenges. You will be able to uncover them, show them your expertise, and invite them for a call.
You will book sales calls, on which you will be able to get to know your potential client more in-depth, and if you find out you can help them, you will enroll them into your coaching program.
After you get familiar with these 3 methods and know how to do them, the last thing that is missing and will make it all work is Execution!